Self-promoted tours · own money on the line
Punk Rock Factory: from 200-capacity rooms to 30,000 tickets on one tour
Dry-hired venues, self-promoted tours and all the marketing, with his own money on the line. 200-capacity rooms to 2,000–3,000-capacity UK venues in three years.
30,000
tickets sold on one tour
- Venue capacity in three years
- 200 → 2,000+
- Tickets on one tour
- 30,000
- TikTok followers
- 750k
- Instagram followers
- 350k
The story
Punk Rock Factory was Kob’s band. He’s since left to focus on Ryde Digital, but while he was in it he ran the whole commercial side himself, with his own money on the line on every show.
What he did
- Dry-hired the venues instead of waiting for promoters to take a chance
- Self-promoted the tours, taking on the risk of every date
- Ran all of the band’s marketing, from ticket campaigns to growing the audience online
The result
- Grew from 200-capacity rooms to 2,000–3,000-capacity UK venues in three years
- 30,000 tickets sold on one tour
- An audience of 750k on TikTok and 350k on Instagram
Why it matters for you
I’ve risked my own money on my own tours.
Kob
When it’s your own money, you learn quickly what actually sells tickets and what just looks busy. That’s why every campaign we run is judged on what it brings back.