Tour marketing · for MJR

Hans Zimmer Revealed: £55k in ads, £1.2m+ in ticket sales

£55k in ad spend brought in over £1.2m in ticket sales, directly attributed to the ads. Roughly a 22x return.

£55k → £1.2m+ ticket sales directly attributed to the ads

Ad spend: £55k
Ticket sales from the ads: £1.2m+
Return on ad spend: ~22x
MJR's largest tours: UK & Australia

The goal

MJR is a tour promoter Kob worked with for many years, on their largest UK and Australia tours. For Hans Zimmer Revealed, the goal was simple: sell tickets, and prove every pound of ad spend was paying for itself.

What we did

Kob ran the paid ad campaigns for the tour with one number in mind: ticket sales. Not reach, not engagement, not “awareness”. Every campaign was judged on the sales it drove, and budget went where it was selling tickets.

The result

£55k in ad spend
Over £1.2m in ticket sales directly attributed to the ads
Roughly a 22x return on the money spent

Why it matters for you

The budget was big, but the principle works at any size: agree one clear goal, build campaigns to hit it, and report in money, not metrics. It’s exactly how we run campaigns for artists, labels and local businesses today.

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