Presaves, ticket sales, merch and global audience growth, measured in fans and revenue, not likes.
Campaigns for major tours, labels and artists, from 200-capacity rooms to major international tours.
Tickets, presaves, sales or real fans. We agree it up front and report against it.
Presave campaigns, streaming growth and release-week momentum.
On-sale and ongoing campaigns that fill rooms, from first headline shows to major international tours.
Drops, bundles and in-house stores that turn fans into buyers.
Real listeners and followers, worldwide, who stick around for the next release.
For MJR, a tour promoter we worked with for many years on their largest UK and Australia tours
£55k in ad spend brought in over £1.2m in ticket sales, all directly attributed to the campaigns. That's roughly a 22x return on the money spent.
Kob's former band, self-promoted with his own money on the line
Kob dry-hired the venues, self-promoted the tours and ran all of the band's marketing. In three years the band grew from 200-capacity rooms to 2,000–3,000-capacity UK venues, and built a following of 750k on TikTok and 350k on Instagram.
Label campaigns for new signings and established acts
Paid campaigns to grow Spotify audiences, boost presaves and build playlist momentum for new signings, and to take singles from acts like Kodaline to a much bigger audience.
Calum Scott. Lead Digital, 2025–2026: digital growth, content and creative direction, a new website build and an in-house merch store.
Bars and Melody. Four and a half years as Digital Coordinator: YouTube channel growth and optimisation, daily content on tour, and support on video network deals.
Worldwide. Global campaigns many times over, including major UK and Australia tours.
“I've risked my own money on my own tours. I spend yours like it's mine.”
Album and single rollouts, presave campaigns, tour and ticket sales, merch launches and global audience building across streaming and social. Every campaign has a clear number to hit: tickets, presaves, sales or real fan growth.
Yes. We've run worldwide campaigns many times, including MJR's largest UK and Australia tours.
Both. We work with artists, managers and labels. What matters is a clear goal and a realistic budget to hit it.
With paid campaigns that put the music in front of the right listeners, so they save, follow and come back. Real audience growth only: no bought followers and no fake streams.
As early as you can. Ideally before presaves open or tickets go on sale, so the audience is warmed up before the moment that counts.
Tell us the date and the goal. We'll tell you honestly what it takes.