About Ryde Digital

15+ years of digital campaigns, across all kinds of industries.

We're a South Wales digital growth agency, working all over the world.

Start a project See the music work →

The short version.

I've spent more than 15 years in digital, freelance, running every side of digital marketing: content and paid campaigns for tours, merch launches and single releases, plus business development and growth strategy.

That work has meant worldwide campaigns for major names: Hans Zimmer, Capitol Records, B-Unique Records, Calum Scott, Bars and Melody and many more.

I've also put my own money on the line. With my former band, Punk Rock Factory, we self-promoted the tours and I ran all the marketing, growing from 200-capacity rooms to 2,000–3,000-capacity UK venues in three years.

Alongside the music work, I've run years of lead generation for local businesses like Robinson Brickwork & Paving in Cardiff: 500+ leads and counting.

Today, Ryde Digital is my core focus. The approach is the same whether it's an arena tour or a local trade: agree the goal, build what gets there, and report what it brought in.

KobFounder, Ryde Digital

The timeline.

  1. 2013

    Ryde Digital founded

    Digital marketing, content and campaigns, starting in music.

  2. 2015–2019

    Bars and Melody

    Digital Coordinator: YouTube channel growth, daily touring content, video network deals.

  3. 2015–2025

    Punk Rock Factory

    Creative direction, marketing and growth strategy. 200-capacity rooms to 2,000–3,000-capacity venues.

  4. 2017–2020

    MJR

    Tour advertising for live music events, including Hans Zimmer Revealed: £55k in ads, £1.2m+ in tickets.

  5. 2020–2022

    B-Unique Records

    Advertising specialist: streaming and audience growth for new signings and established acts.

  6. 2025–2026

    Calum Scott

    Lead Digital: digital strategy, content and development.

  7. Today

    Ryde Digital

    Goal-focused campaigns and websites for artists, labels and local businesses.

Kob has also given guest lectures on digital marketing and content creation at the University of South Wales, the University of Gloucestershire and Cyfle.

£55k → £1.2m+ticket sales from ad spend
Hans Zimmer Revealed
30,000tickets sold on one tour
Punk Rock Factory
500+leads for one local business
Robinson Brickwork & Paving

How we work.

Goals, not metrics

Leads, jobs, tickets, sales. If it can't be counted in money or customers, it isn't the goal.

Straight talking

Plain English, honest advice, and bad news early. Even if that's "we're not the right fit".

Your account, your data

Campaigns run in your own ad account. Full access, no lock-in, nothing held back.

Tight scope

Clear work with a clear outcome. That's how results stay high and nothing drifts.

“You deal with me directly. Not an account manager.”
KobFounder, Ryde Digital

Based in South Wales. Working worldwide.

Local clients can sit down with Kob face to face. Music campaigns run anywhere the fans are.

  • Face-to-face meetings across South Wales
  • Campaigns UK-wide and worldwide
  • One point of contact from first call to results

Tell us what you want to hit.

Not sure what you need yet? That's fine. Start with the goal.

  • Every enquiry is read and answered by Kob personally
  • You'll get an honest view, even if that's "we're not the right fit"
  • Not sure what you need? Just describe where you want to be
What's it for?

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